4 Color Palettes You Need in 2024, According to Sherwin-Williams
July 27, 2023
Today, Sherwin-Williams introduced their Colormix Forecast 2024, Anthology: Volume One which is a new biennial approach to their annual color trend report. With a focus on what will reign supreme next year, this collection explores 48 hand-selected hues within four key color families: Palette No. 1 (blues and greens), Palette No. 2 (reds and purples), Palette No. 3 (deeps and darks), and Palette No. 4 (delicate tints).
"With Anthology, we’ve created a forecast that focuses on the evolution and directional shifts of our key color families, which we will revisit every other year moving forward," explains Sherwin-Williams Director of Color Marketing Sue Wadden. "My hope for Anthology is to inspire color confidence among our homeowners, designers, and professionals alike."
Below, Wadden shares what to keep top of mind when choosing paint colors for the home.
The Color Palettes
Wadden shares insights regarding each of the four color palettes noted above. Palette No. 1, composed of greens and blues, reflects two trending hues of the moment.
Palette No. 2, composed of reds and purples, is a bit more forward-looking.
Wadden notes that although red hasn't been a popular color choice in the country since the '90s, many people are gradually warming up to using it in their spaces. Sherwin-Williams named Redend Point (SW 9081), a blush beige hue, as its color of the year for 2023, and since then, colors within this family have surged in popularity—for example, as Wadden points out, pinks have been having a major moment as of late due to the Barbie trend.
"We’re loving and excited to see how these really warm tones that take on this beige cast of cosmetic hues will continue to evolve," she says.
Not sure where to incorporate Palette No. 2 in your own space? Wadden suggests using reds in gathering spaces like dining rooms and living rooms since they can set an energetic tone.
Palette No. 3, which is composed of deeps and darks, reflects the current environmental state we're living in.
"We’ve seen in the past that when times are uncertain, colors tend to go dark," Wadden adds. Wadden advises consumers to embrace darker paint colors in their homes instead of being intimidated by them.
"One misconception I often see is that dark colors are overwhelming and make a room feel small and closed in, which is not always true," she notes. "For those who are hesitant to try a dark color in their homes, these hues, when done right, can contrarily make a space feel very cozy and intimate."
There are also stylish ways to ease into utilizing darker hues without committing to covering all four walls of a room. Wadden recommends painting an accent wall or cabinets with darker shades and complementing them with other lighter shades to balance everything out.
"This will create a nice counterbalance between delicate tints and bolder colors," Wadden says.
Personally, Wadden likes the idea of using the deep colors from Palette No. 3 in TV rooms because they can create an immersive setting close to an actual theater.
Last but not least, Palette No. 4 is composed of delicate tints. This palette represents the direction in which Sherwin-Williams sees neutrals going. Similar to Palette No. 3, it also reflects today's uncertain times in its own way, which is why it was important for Sherwin-Williams to create a palette that brought calmness into the home.
Incorporate the Colors
Wadden recommends this palette for the kitchen since the delicate hues can create clean and crisp environments homeowners look for in a kitchen space.
While Wadden is excited about each of the four palettes, she particularly appreciates Palette No. 3 and Palette No. 4.
"They really highlight the duality of darks and lights," she says. "We’ve been focused on natural and earthy tones like greens for a while, so it’s exciting to see the high contrast with darks and lights. It’s very fresh and new!"
Wadden encourages homeowners who are struggling to land on the perfect paint color for a given space to look around and find what they love as a source of inspiration.
"There’s usually some point of reference you’re looking to match, and that’s a great place to start," she says. "Inspiration helps narrow down the focus."
Wadden points out that, oftentimes, people are hesitant to make use of color in their spaces which is why they tend to lean more into neutrals. She recommends adding only small pops of color around your home if you don't want to commit to painting an entire room—especially if overpowering a common space is your concern.
How to Use the Forecast
At Sherwin-Williams stores, customers can easily visit the ColorSnap Studio and select paint chips to examine each color in closer detail. Wadden advises taking your favorite chips back home and placing them on the wall in the room of your choice.
This is a great way to spend some time getting used to the color before committing. You can even take it a step further by picking up a Color to Go sample and painting a test area on the wall.
Consulting the Colormix Forecast will help streamline decision-making all on its own, especially if you have a color in mind you'd like to further explore, Wadden explains.
"In using Anthology, they can head straight to that color family and be met with a narrowed palette of options and the differences between each hue," she says. "There will always be limitless combinations that can be created with the palettes, but we hope this guide will inspire their decisions with more clarity and ease."
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